Revolutionizing funding for subscription businesses
Financing for entrepreneurs have been the same for decades. Let’s change this.

Traditional finance hasn’t kept up with innovation: the funding process for SME SaaS companies is antiquated, hard to access, time-consuming and tedious.
That's why at Float, we pioneered a new product we like to call Capital-as-a-Service (CaaS) – providing SaaS start–ups and SMEs with fast, easy access to founder–friendly, non–dilutive growth capital with total flexibility, where Founders can take the capital they need when they need it
That's why at Float, we pioneered a new product we like to call Capital-as-a-Service (CaaS) – providing SaaS start–ups and SMEs with fast, easy access to founder–friendly, non–dilutive growth capital with total flexibility, where Founders can take the capital they need when they need it
Float in numbers
Loan transactions
How many debtors
Active since
Meet us in
Stockholm
“As start-up founders ourselves, we have the vision to empower other founders by providing them the capital they need to focus on building their business without entering a never-ending fundraising mode.”
Cedric Notz, Co-Founder FLOAT
“As the former CEO and CFO of a B2B subscription business, I've experienced first-hand how hard it is for scale-ups to get a credit line from banks. The market isn't working, and we want to change that.”
Jannis Koehn, Co-Founder FLOAT
Meet our team

Cedric Notz
Co-Founder & CEO

Jannis Koehn
Co-Founder & CFO

Shraddha Chouhan
CMO
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Karl Lowenbjer
CTO
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Thomas Maupin
Head of Risk

Sam Wright
Head of Commercial
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Grace Roobeek
Investment Associate
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Dag Åström
Investment Associate

Carl Weitze
Financial Analyst
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Fanny Bäckberg
Marketing Coordinator

Johan Lindskog
Project Manager

Oliwer Krumlinde
Backend engineer
Our advisors

Ann Grevelius
Former CIO at SEB, board professional

Amory Poulden
Managing Partner at D2 Venture Capital

Johan Berglind
CTO at VNTRS
Float in the media
We are all about clarity, simplicity and transparency. So that you can focus on growing your business.

Oct 05 2022
Float wants to be SaaS companies' best friend – will lend 1 billion
Read article on Breakit.se.png?width=2000&name=image%20134%20(2).png)
May 10 2022
How SaaS companies can finance their growth journey, easily – without diluting ownership
Read article on DI.se.png?width=2000&name=image%20(88).png)

Contact us
We're here to help and answer any questions you might have. We're looking forward to hearing from you!