Revolutionizing funding for subscription businesses

Financing for entrepreneurs have been the same for decades. Let’s change this.

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Traditional finance hasn’t kept up with innovation: the funding process for SME SaaS companies is antiquated, hard to access, time-consuming and tedious.

That's why at Float, we pioneered a new product we like to call Capital-as-a-Service (CaaS) – providing SaaS start–ups and SMEs with fast, easy access to founder–friendly, non–dilutive growth capital with total flexibility, where Founders can take the capital they need when they need it

Float in numbers

Loan transactions
520+
How many debtors
76
Active since
2019
Meet us in
Stockholm
“As start-up founders ourselves, we have the vision to empower other founders by providing them the capital they need to focus on building their business without entering a never-ending fundraising mode.”

Cedric Notz, Co-Founder FLOAT

“As the former CEO and CFO of a B2B subscription business, I've experienced first-hand how hard it is for scale-ups to get a credit line from banks. The market isn't working, and we want to change that.”

Jannis Koehn, Co-Founder FLOAT

Meet our team

Cedric_22

Cedric Notz

Co-Founder & CEO
Jannis_22

Jannis Koehn

Co-Founder & CFO
Shraddha_22

Shraddha Chouhan

CMO
linkedIn profie photos (7)

Karl Lowenbjer

CTO
Thomas Maupin

Thomas Maupin

Head of Risk
Sam Wright

Sam Wright

Head of Commercial
Grace Roobeek

Grace Roobeek

Investment Associate
Dag Åström

Dag Åström

Investment Associate
Carl Weitze

Carl Weitze

Financial Analyst
Fanny Bäckberg

Fanny Bäckberg

Marketing Coordinator
johan_lindskog

Johan Lindskog

Project Manager
oliwer_krumlinde

Oliwer Krumlinde

Backend engineer

Our advisors

ann_grevelius

Ann Grevelius

Former CIO at SEB, board professional

amory_poulden

Amory Poulden

Managing Partner at D2 Venture Capital
johan_berglind

Johan Berglind

CTO at VNTRS

Float in the media

We are all about clarity, simplicity and transparency. So that you can focus on growing your business.
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Oct 05 2022

Float wants to be SaaS companies' best friend – will lend 1 billion

Read article on Breakit.se
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May 10 2022

How SaaS companies can finance their growth journey, easily – without diluting ownership

Read article on DI.se
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Feb 28 2023

New financier wants to attract start-up companies

Read article on Hbl.fi
jannis-cedric-sm
Mar 14 2023

The SVB crisis is also hitting Swedish startup companies

Read article on Di.se

Contact us

We're here to help and answer any questions you might have. We're looking forward to hearing from you!

100% founder-friendly 0% dilution