Revolutionizing funding for subscription businesses

Financing for entrepreneurs have been the same for decades. Let’s change this.

Traditional finance hasn’t kept up with innovation: the funding process for SME SaaS companies is antiquated, hard to access, time-consuming and tedious.

That's why at Float, we pioneered a new product we like to call Capital-as-a-Service (CaaS) – providing SaaS start–ups and SMEs with fast, easy access to founder–friendly, non–dilutive growth capital with total flexibility, where Founders can take the capital they need when they need it

Float in numbers

Loan transactions
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“As start-up founders ourselves, we have the vision to empower other founders by providing them the capital they need to focus on building their business without entering a never-ending fundraising mode.”

Cedric Notz, Co-Founder FLOAT

“As the former CEO and CFO of a B2B subscription business, I've experienced first-hand how hard it is for scale-ups to get a credit line from banks. The market isn't working, and we want to change that.”

Jannis Koehn, Co-Founder FLOAT

Meet our team


Cedric Notz

Co-Founder & CEO
Cedric started Float with the intention of changing the way SMEs access capital. As an entrepreneur, he was frustrated with how antiquated the whole process was and went on a mission to provide founder-friendly capital. Previously, he was on the founding team of a beverage startup called Harmless Harvest in San Francisco, which now has 140 staff. Before his entrepreneurial endeavours, Cedric worked for more than 10+ years in investment banking between, New York, London and Geneva. He also competed in the Olympics in Alpine Skiing. Cedric holds a bachelor of science degree in Finance from Boston College.

Jannis Koehn

Co-Founder & CFO
Jannis joined Float in 2021 to combine his professional passions: B2B and finance in a start-up environment. Previously, he had worked for six years as CEO and CFO at the Swedish B2B retail-tech subscription scale-up Looklet. Before that, he worked at BCG in Germany and the U.S. for six years. Jannis holds a Finance Masters from WHU Beisheim School of Management and an MPA from Harvard Kennedy School where he tutored advanced risk management and finance. He is a passionate sailor (both cruising and hydrofoiling) and lives near Stockholm with his wife and his daughter.

Shraddha Chouhan

Shraddha carries the entrepreneurship spirit from an early age. Working since the age of 16, she founded a successful feature film production company in India, just two years later. Since then, she developed herself into a skilled professional with 10+ years of experience building and implementing marketing and sales strategies in fast-growing tech startups. Prior to joining Float in 2022, she has worked in many B2B SaaS companies in Sweden, including as CEO at Nova, Head of Marketing at Teamtailor, and Head of Sales and Marketing at Hopsworks. Ambitious in her core, Shraddha is also the mother of two daughters and a trained actor and dancer.
Carl Weitze

Carl Weitze

Financial Analyst

Helen Björk

Product Owner

Marcus Ögren

Senior Designer

Mattias Kristensson

Senior Designer

Johan Lindskog

Project Manager

Oliwer Krumlinde

Backend engineer

Our advisors


Ann Grevelius

Former CIO at SEB, board professional


Amory Poulden

Managing Partner at D2 Venture Capital

Johan Berglind


Float in the media

We are all about clarity, simplicity and transparency. So that you can focus on growing your business.
Oct 05 2022

Float wants to be SaaS companies' best friend – will lend 1 billion

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May 10 2022

How SaaS companies can finance their growth journey, easily – without diluting ownership

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Feb 28 2023

New financier wants to attract start-up companies

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Mar 14 2023

The SVB crisis is also hitting Swedish startup companies

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Contact us

We're here to help and answer any questions you might have. We're looking forward to hearing from you!

100% founder-friendly 0% dilution